Step 1: The assessment of Needs

Every project requires an initial meeting to discover your marketing challenges and needs.

For example, one challenge could be finding ways to increase foot traffic on your slowest day of the week. Perhaps we can achieve that by targeting a different market segment.

For new clients, a one-hour face-to-face meeting is best practice. After that, video calls or audio calls are acceptable.

Step 2: The Creative Proposal

When we finish collaborating on your marketing needs, we can focus on the creative proposal: scripts, budget, payment terms, and production schedule.

This is where communication is key, because you and I don’t like surprises.

The goal is to deliver a no-surprises proposal that will set your expectations properly. That way you can make an educated decision before moving forward on the project.

Step 3: Pre-Production & Production

After the creative proposal is signed, sealed, and delivered, I’m all yours.

We will continue our collaboration as needed during this stage. For example, the script may call for a small crew or a large crew, interesting locations, casting human actors, finding animal talent like dogs and horses, or sourcing props and wardrobe.

You will be kept in the approval loop as we gather everything we need for the shoot and edit.

Once I’ve herded all of the cats for the shoot date, we transition from pre-production to production.

You and I will be elbow to elbow in the video village during filming of each and every take.

If your project doesn’t require a shoot, then we gather all of your media assets and start the next step in the process: post-production.

Step 4: Post-ProduCtion, Review, & Delivery

With the footage in the can, we transition to post-production where I edit all of your media assets as-scripted.

I’m a contributor, however, not a button-pusher, so the creative process rarely ends at script approval. The path to your marketing goals won’t always color inside the lines.

For example, if I come up with a brilliant idea during post, then I will tug at your sleeve and give you the heads up whether it impacts the budget or not.

In the end, you will always receive one version as-scripted alongside an off-script version. That way you have the opportunity to choose which path to take.

Once the final cut is approved, we deliver the files to everywhere you’ve booked placement so others may view the fruits of our labor.

Sports Agent testimonial
Bay Area Mercedes-benz dealers

Damon was a pleasure to work with and both my client, San Francisco Giant Sergio Romo, and I were honored to work with him.

He was professional, organized and made the experience the best it could’ve been. I would love to work with him again.

He’s the man!

Barry Meister, Owner
Meister Sports Management

Role During Production: Sergio Romo’s Representation

Client Testimonial
Marin Treatment Center

Damon has helped Marin Treatment Center develop a number of advertisements for our clinic over the years and has done a wonderful job. He really listens to us about our needs and creatively works to develop commercials within our parameters and budgets.

I encourage anyone or any company looking to develop television and internet commercial advertisement to connect with Damon. If you’re looking to target a market, Damon will be able to work with you to effectively increase your customer exposure and sales.

Jonathan Fong, MBA

Role During Production: Chief Operating Officer

Client Testimonial
Travis Credit Union

As Vice President of Marketing at a large credit union in Northern California I needed a smart way to build brand and product awareness in the communities that we served, but without an agency of record or a mega bank advertising budget. I needed ideas, creativity, skill, connections, and help. Damon and Coolsville Creative provided all of that and much more.

He was the ringleader, director, project manager, and creative director. Damon helped us create 30-second TV ads, cinema ads, and 15 second ads for Youtube advertising. He is creatively sound and tactically excellent. His wrangling of concept, storyboard, original music, all shoots, stock usage and post production was excellent.

At the end of the day, the results spoke loudly. Our brand awareness went up substantially, and our new membership went up by 30%. I highly recommend Damon and Coolsville Creative as a valuable partner.

Karl Goin

Role During Production: Vice President of Marketing

Client Testimonial
Mendocino Forest Products | Humboldt Redwood Company | Redwood

I have had the pleasure of working with Damon as a client as he developed creative and advertising for us.

Damon does a great job in really seeking to understand what the client WANTS and what the client NEEDS. He always educates me on the production process and he makes the process very smooth and comfortable.

When he says he will do something a certain way I can always count on him to follow through. Damon also takes full responsibility if something goes wrong and works very hard to fix anything that wasn’t as desired (though most everything he touches works out very well!).

He has a delightful quality of having very strong opinions, while always being willing to see things from another perspective. And if the other perspective makes more sense, then he won’t hesitate to change direction.

I recommend Damon for projects requiring creative production with strong communication.

Carter Welch

Role During Production: Vice President of Marketing

A MOTHER’S REQUEST

I want you to hire my Damon to keep him out of trouble.

Do you hear me?

He's my only boy. And he's a good boy.

Damon’s Ma