Step 1: The assessment of Needs

Every project requires an initial meeting to discover your marketing challenges and needs.

For example, one challenge could be finding ways to increase foot traffic on your slowest day of the week. Perhaps we can achieve that by targeting a different market segment.

For new clients, a one-hour face-to-face meeting is best practice. After that, video calls or audio calls are acceptable.

Step 2: The Creative Proposal

When we finish collaborating on your marketing needs, we can focus on the creative proposal: scripts, budget, payment terms, and production schedule.

This is where communication is key, because you and I don’t like surprises.

The goal is to deliver a no-surprises proposal that will set your expectations properly. That way you can make an educated decision before moving forward on the project.

Step 3: Pre-Production & Production

After the creative proposal is signed, sealed, and delivered, I’m all yours.

We will continue our collaboration as needed during this stage. For example, the script may call for a small crew or a large crew, interesting locations, casting human actors, finding animal talent like dogs and horses, or sourcing props and wardrobe.

You will be kept in the approval loop as we gather everything we need for the shoot and edit.

Once I’ve herded all of the cats for the shoot date, we transition from pre-production to production.

You and I will be elbow to elbow in the video village during filming of each and every take.

If your project doesn’t require a shoot, then we gather all of your media assets and start the next step in the process: post-production.

Step 4: Post-ProduCtion, Review, & Delivery

With the footage in the can, we transition to post-production where I edit all of your media assets as-scripted.

I’m a contributor, however, not a button-pusher, so the creative process rarely ends at script approval. The path to your marketing goals won’t always color inside the lines.

For example, if I come up with a brilliant idea during post, then I will tug at your sleeve and give you the heads up whether it impacts the budget or not.

In the end, you will always receive one version as-scripted alongside an off-script version. That way you have the opportunity to choose which path to take.

Once the final cut is approved, we deliver the files to everywhere you’ve booked placement so others may view the fruits of our labor.